![]() ![]() Does this mean your company is better off not hosting conferences? Absolutely not! It just means that you may want to consider partnering with another company like Apple did for MacWorld/iWorld. There are so many details to iron out and expenses can quickly get out of hand if you’re not careful. Key Takeaway: Event planning is a large undertaking. But Apple was highly involved and Steve Jobs often gave keynote speeches.Īttendees to MacWorld/iWorld were able to learn from some of the greatest minds in tech while exploring the expo, which featured hundreds of vendors selling the latest and greatest products specifically made for Mac computers. Instead, the trade show was hosted by IDG World Expo. ![]() It ran from 1987 to 2014 but, contrary to popular belief, it wasn’t technically an Apple event. MacWorld/iWorld was an annual trade show with conference tracks dedicated to the Mac platform. Then give them the chance to purchase it! 3. Take advantage of your captive audience and get them excited about what your company offers. For example, you can book a “secret speaker” who won’t be announced until your conference is under way.Īnd two, use the platform your event affords your company to share details about new products or product updates. You can do this like Apple does by adding a bit of mystery to your event. First, build excitement for your conference or expo. Key Takeaway: There are two lessons to learn from Apple special events. How? They don’t publicize what will be announced at each special event before it happens, leaving the world to wonder what “next big thing” Apple has up its sleeve. At a special event in October 2018, the tech giant announced its plans to release better versions of a few of its flagship products: the iPad, Macbook Air, and Mac Mini.įor Apple fan boys and girls, these special events are highly entertaining and the brand does a great job of building anticipation for them. ![]() Apple Special EventsĪpple hosts a few special events each year that are basically big press conferences dedicated to the announcement of new Apple products and/or upgraded offerings. If you’re able to, consider planning a mega-bash that’s fun, value-packed, and memorable. Apple goes all out and gives its audience exactly what they’re looking for. Key Takeaway: WWDC has a little bit of everything for everybody. ![]() Attendees also had access to exercise classes, live music, a killer afterparty, and a front row seat to Apple’s announcements of new products. The 2019 gathering took place in early June in San Jose, California and featured over 100 technical and design focused sessions, hands-on labs (which discussed the latest advancements in Apple platforms), one-on-one guidance consultations, plenty of networking opportunities, and – of course – amazing keynote speeches from highly sought-after speakers.īut WWDC isn’t all work and no play. WWDC19Īpple’s annual Worldwide Developers Conference (WWDC) is the company’s biggest event of the year. These are (or were) some of the tech company’s largest annual gatherings and there’s a lot of event knowledge to be gleaned by studying the best examples of Apple’s corporate event management. In this first section, we’ll look at Apple’s flagship events. Keep reading to discover some of Apple’s greatest b2c and b2b event marketing secrets and how to apply them to your own events. That’s what we’ll explore in this article. What is it that makes these events so revolutionary? Why do attendees religiously block out time in their schedules and spend their hard earned money on tickets to Apple get-togethers? The company that the two Steves (Jobs and Wozniak) founded in a garage in the Bay Area in 1976, has since grown into a massive, ground-breaking organization.Īpple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). Want to host amazing and imaginative events like Apple? Each of these 10 corporate event ideas listed in the article will teach you how.Īpple (makers of the iPhone, iPad, Macbook and countless other stylish gadgets) is one of the most recognizable and successful brands in the world. ![]()
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